Written by Jonas Klit Nielsen
Times are changing: Brands that use and embrace social media tools can flip everything around over the next couple of years.
The world’s largest soccer brand Manchester United and huge brands like Real Madrid C.F. and FC Barcelona have been beaten by Liverpool FC in reaching 1 million fans on Facebook. This is very interesting because it shows that a smaller brand (and Liverpool FC is a big brand) can beat even bigger brands and might one day take over being the most popular soccer brand in the world.
Fans on Facebook: Liverpool FC: 1.001.241. Manchester United: 955.013. Real Madrid C.F: 749.540. FC Barcelona: 727.045.
There’s no doubt that Liverpool FC has been working hard doing all the right things on Facebook – so big kudos to their effort and beating the other teams to the million.
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