Written by Tehneyat Waseem
Sony Ericsson has made a really cool video in order to increase their customer base and to up their image. They allowed people in Barcelona to personalize a hopping ball, and this is what happened when 500 hopper balls invaded the streets of Barcelona:
What we really like about this campaign is Sony Ericsson’s use of transforming users online to connect in the real world, and naturally to them. You can join the hopperinvasion on their website by personalizing your hopper and naming it. Then all you have to do is wait for Sony Ericsson to hit your town so you can go crazy and join the world’s first online hopperinvasion. Btw, I’ve already made my hopper and named it ’wohooo’. After you’ve created your hopper, Sony Ericsson says: ”Just go to where we say, when we say and watch the mayhem unfold”…I can’t wait!! 
Chief hopper arriving at Copenhagen, see more on the blog.sonyericsson.com.
Similar Posts:
- Social Music Strengthen The Approach Of Sony Ericsson
- Digital Identity – Why It’s Important for Brands
- 25 really really stupid facts about social media – contribute to the sequel!
