Comments on: Blend the World – That’s The Way To Do It! http://www.mindjumpers.com/blog/2009/10/blend_the_world/ Wed, 08 Feb 2012 17:46:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Daniel http://www.mindjumpers.com/blog/2009/10/blend_the_world/comment-page-1/#comment-250 Daniel Tue, 20 Oct 2009 14:32:34 +0000 http://mindjumpers.wordpress.com/?p=1745#comment-250 Well, I don't agree with you that they are putting focus on free speech. I had to search around the site to find out what they were actually doing. The only reason for me being so persistent is that I have an interest in these things. Then I finally found some poorly written artist biographies which doesn't even show the works of the artist. That is just ridiculous. Also it begs the question: If I want to help those less fortunate in the world, would I go to a discount-clothes brand? Nope, I'd go to an NGO and maybe spend a sunday pressing doorbells or the likes. The video they produced is nearly unwatchable, and to send it to another person would be an insult. Unless they were the sort of person that enjoy watching christian television programmes. Why would I pass the video along? Why would I participate in a campaign that is not very cool, clear about what it does and has the worst campaign video I have seen for a while? Yes, we have to disagree on it, I know :) But really, maybe you like this campaign because you like the idea of what they are doing, rather than what they are actually doing? I didn't say it was about followers on Twitter, but sure, relevant followers on Twitter is a measure. They have none, relevant nor irrelevant. I can't see how a campaign where you are claiming to build a community cannot have its succes evaluated on how succesful they actually are at building ..well.. a community. There is no dialogue or interaction there if it doesn't appeal to people. And I am quite sure that it won't. But we will see if I am right about that. Well, I don’t agree with you that they are putting focus on free speech. I had to search around the site to find out what they were actually doing. The only reason for me being so persistent is that I have an interest in these things. Then I finally found some poorly written artist biographies which doesn’t even show the works of the artist. That is just ridiculous. Also it begs the question: If I want to help those less fortunate in the world, would I go to a discount-clothes brand? Nope, I’d go to an NGO and maybe spend a sunday pressing doorbells or the likes. The video they produced is nearly unwatchable, and to send it to another person would be an insult. Unless they were the sort of person that enjoy watching christian television programmes. Why would I pass the video along? Why would I participate in a campaign that is not very cool, clear about what it does and has the worst campaign video I have seen for a while?

Yes, we have to disagree on it, I know :) But really, maybe you like this campaign because you like the idea of what they are doing, rather than what they are actually doing? I didn’t say it was about followers on Twitter, but sure, relevant followers on Twitter is a measure. They have none, relevant nor irrelevant. I can’t see how a campaign where you are claiming to build a community cannot have its succes evaluated on how succesful they actually are at building ..well.. a community. There is no dialogue or interaction there if it doesn’t appeal to people. And I am quite sure that it won’t. But we will see if I am right about that.

]]> By: mindjumpers http://www.mindjumpers.com/blog/2009/10/blend_the_world/comment-page-1/#comment-253 mindjumpers Fri, 16 Oct 2009 07:24:54 +0000 http://mindjumpers.wordpress.com/?p=1745#comment-253 Dear Daniel, First of all thanks for your comment and sharing your opinion with us. The beauty of it all is that you have the right to disagree with me and a right to your own opinion – and that is pretty close to the essential of the Blend the World campaign ☺ However, I of course have the right to respectfully disagree. I don’t think that a campaign is measured on how many followers you have on Twitter, you could with some twitter tools get 10.000 followers in a week, but with no relevance. I think this is a great social media campaign because it makes it possible to get involved, it creates dialog and it interacts – and remember a social media campaign is not build in two weeks. Now I think that the Volkswagen “Theory of Fun” campaign, is also a really cool campaign, until now more a simple viral campaign, but it seems like they are opening up for a competition trying to interact – which is great. It’s a well thought campaign, and it’s a cool and important message to get people to exercise, recycle or use trashcans instead of nature. And using “Fun” to get attention on these subjects is brilliant! But don’t compare it with a campaign putting a focus on issues like freedom of speech and suppression going on in countries around the world, that’s not a fun topic – but a damm important one! So lets use the stairs, recycle and pick up the trash, but lets not forget that we are living in countries, blessed with “using the stairs / getting enough exercise” as important issues to us. Lets have the energy to also help people less fortunate. Best / Jonas Dear Daniel,

First of all thanks for your comment and sharing your opinion with us.

The beauty of it all is that you have the right to disagree with me and a right to your own opinion – and that is pretty close to the essential of the Blend the World campaign ☺

However, I of course have the right to respectfully disagree.
I don’t think that a campaign is measured on how many followers you have on Twitter, you could with some twitter tools get 10.000 followers in a week, but with no relevance. I think this is a great social media campaign because it makes it possible to get involved, it creates dialog and it interacts – and remember a social media campaign is not build in two weeks.

Now I think that the Volkswagen “Theory of Fun” campaign, is also a really cool campaign, until now more a simple viral campaign, but it seems like they are opening up for a competition trying to interact – which is great. It’s a well thought campaign, and it’s a cool and important message to get people to exercise, recycle or use trashcans instead of nature. And using “Fun” to get attention on these subjects is brilliant! But don’t compare it with a campaign putting a focus on issues like freedom of speech and suppression going on in countries around the world, that’s not a fun topic – but a damm important one! So lets use the stairs, recycle and pick up the trash, but lets not forget that we are living in countries, blessed with “using the stairs / getting enough exercise” as important issues to us. Lets have the energy to also help people less fortunate.

Best / Jonas

]]> By: Daniel http://www.mindjumpers.com/blog/2009/10/blend_the_world/comment-page-1/#comment-252 Daniel Thu, 15 Oct 2009 20:34:42 +0000 http://mindjumpers.wordpress.com/?p=1745#comment-252 A great campaign? A community? they have 26 followers on Twitter and from the looks of it it is mostly people who are involved in the campaign. Sorry, you might like it, but it will never take off. They are highlighting artists? If you look at the "blend artists" it is a really boring read. There are no samples of the artists work or anything. It also was quite hard to find out what the hell the campaign was about. There was a lot of talk about change and what not, but it was not clear how exactly this was going to be achieved. Everybody and their dogs are trying to get a piece of the social media action these days, which is fine. However, this means that people who use Twitter, Youtube and so on are getting more suspicious than ever before. For something like this to work there has to be something in there for people to actually like, and this campaign hasn't got it. The Volkswagen theory of fun has it. That is an amazing campaign. People are sharing that one. A great campaign? A community? they have 26 followers on Twitter and from the looks of it it is mostly people who are involved in the campaign. Sorry, you might like it, but it will never take off. They are highlighting artists? If you look at the “blend artists” it is a really boring read. There are no samples of the artists work or anything. It also was quite hard to find out what the hell the campaign was about. There was a lot of talk about change and what not, but it was not clear how exactly this was going to be achieved.
Everybody and their dogs are trying to get a piece of the social media action these days, which is fine. However, this means that people who use Twitter, Youtube and so on are getting more suspicious than ever before. For something like this to work there has to be something in there for people to actually like, and this campaign hasn’t got it. The Volkswagen theory of fun has it. That is an amazing campaign. People are sharing that one.

]]> By: Blend the World – Interview with the CEO behind the campaign « http://www.mindjumpers.com/blog/2009/10/blend_the_world/comment-page-1/#comment-251 Blend the World – Interview with the CEO behind the campaign « Thu, 15 Oct 2009 11:21:23 +0000 http://mindjumpers.wordpress.com/?p=1745#comment-251 [...] October 12th I praised the campaign “Blend the World” launched by the Danish clothing designer brand Blend in our blog. It’s a truly great campaign as [...] [...] October 12th I praised the campaign “Blend the World” launched by the Danish clothing designer brand Blend in our blog. It’s a truly great campaign as [...]

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