Written by Thilde Vesterby
As a former employee at two Danish museums, I know that in today’s media world it can be challenging for museums to attract people who don’t usually frequent museums. Especially when the exhibitions are about people and events that have an important cultural and historical impact, but are unknown to young generations.
The Anne Frank House in Amsterdam has challenged this problem by using a media channel that young people interact with, YouTube. In an attempt to bring attention to the holocaust victim Anne Frank’s story and her diaries, and to reach a new generation, the Anne Frank House has uploaded the only existing film footage of Anne Frank to YouTube.
The video shows Anne Frank leaning out of a second-story window as she watches a newlywed couple coming out of the building. The footage dates back to 1941 and was given to the Anne Frank House by the couple in the video in the 90s.
The Anne Frank video has been watched by 1,672,039 on YouTube and is just one out of many videos on the Anne Frank House’s YouTube Channel. I don’t know if more people will go and see the Anne Frank House in Amsterdam, but the number of views on YouTube reveals a large interest in the holocaust victim and her story.
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