Jonas Klit Nielsen Written by Jonas Klit Nielsen

LATEST POST: (14th of September): A lot of New Video Spoofs of Danish Mother Seeking

LATEST POST (14th of September): THE VIDEO IS OFF YOUTUBE – read more and comment HERE

LATEST POST (13th of September): Danish Mother Seeking – revealed in an hour and the next mystery can start…

karen26

It’s now Sunday morning in Denmark and over night the buzz and hype surrounding the YouTube video ‘Danish Mother Seeking’ has grown and grown. The video has now been viewed by more than 650.000 people.

There is no doubt anymore that this is a fake video. The blog Virkeligheden (Reality) has shown a picture of a younger Karen – or Ditte, as is her real name.  Ditte doesn’t have any children -  she is a 27 year-old Danish actress and here is her actress profile.

There are two things that I would love your comments on:

1: Who is behind the video? Is it a condom company, or a condom campaign by the government? Is it some website? Is it Danish tourism, or do you think it’s some other organisation like Plan (which has been our latest guess)?

2: Is it OK to make a fake video like this one? I keep being amazed that people still think it’s real. A lot of people must feel cheated when they find out that it’s fake.

We’ve stated our point of view in earlier articles on this blog so there’s no need to go into that again.

Looking forward to getting all of your thoughts.

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  • http://mindjumpers.wordpress.com/2009/09/12/danish-mother-could-it-be/ Danish Mother Seeking – Could it be..?? « Mindjumpers blog

    [...] Notify me of follow-up comments via email. Danish mother seeking (The Father’s Story) Danish Mother Seeking – What do you think? [...]

  • Lars

    Whether this is art or advertising it is a very inspiring, positive and compelling story. The fact that it seems to be made up doesn’t change that the story has been interesting for a lot of people to watch and participate in. I guess that is why so many people have watched and commented on it. Well done Karen. Sorry Ditte.

  • http://podii.dk/2009/09/13/danish-mother-seeking-karen26/ Danish Mother Seeking Karen26 | Podii.dk

    [...] (10:30 søndag den 13. sep. 2009) er det endnu ikke officielt, hvem der står bag videoen. Mindjumpers opfordrer til at kommentere på, hvem DU tror står bag videoen, samt om det er i orden at lave en video der går så tæt på [...]

  • http://rejse-tips.blogspot.com/ Morten

    Great example of viral marketing, can’t wait to see who is actually behind it.

  • Zenia

    Selvfølgelig er det i orden. Spørgsmålet er, om det er smart. Hvem, der kunne stå bag? Det kunne vel være alt fra mono.net til nogle, der vil reklamere for turisme i Danmark.

    Jeg så først videoen og tænkte ikke over, at den var fake – syntes, det da egentlig var en meget frisk måde at anvende de nye teknologier på. Men jeg kan ikke rigtig se, hvorfor jeg skulle føle mig snydt. Jeg har jo ingen aktier i hverken kvinden eller barnet, så deeet … ;)

    Ærgerligt, at skuespilleren ikke vil udtale sig. Kunne være sjovt at høre hendes version af historien. :)

  • http://ksottrup@gmail.com kristian s

    Det er hendes CV. Hun reklamere for sig selv…… Måske

  • AngryDane

    The company is Visit Denmark – http://www.visitdenmark.com

    The video was seeded by GoViral – http://www.goviral.com

    Think you guys should try and get in contact with them to see if they’ve got the balls to deny it.

    Personally think this campaign is sick. I really felt for that girl and did my best to spread the word to friends and family. I feel like an idiot now. If I didn’t already live in Denmark, I would certainly not want to visit now.

  • http://mathiasiversen.dk/?p=52 Danish Mother Seeking « mathiasiversen

    [...] video er i følge MindJumpers og generel sund fornuft ikke rigtig, men ikke desto mindre er det en spændende sag. I og med at [...]

  • Daryl

    Obviously viral.
    In this fictional tale the “father” departs in the morning without a second boinking of the lovely “Ditte” . Clearly impossible in the real world.
    Where were the heterosexual men when the final script was approved?

    p.s. I allready loved your country for “Fitnah” and the republication of THE political cartoon depicting “M” with the bomb in his turban.

    p.p.s. It was unfair (lol) to portray islamists (intentional lower case “I”) as terrorists.
    They certainly proved that by destroying Western consulates, businesses and products in multiple countries in response to THE cartoon.

  • Pondus

    Det er da hamrende morsomt, at alverdens medier for gud ved hvilken gang, er blevet taget ved næsen. Videoen var aldrig blevet udbredt, med mindre den havde fået omtale i store landsdækkende aviser. Tydeligt eksempel på den strøm af uvæsentlige udokumenterede nyhedsstrøm, der hele tiden skrives og trykkes.

  • ganzo

    The first question, I want to know that too :)

  • rhbjorn

    I am still hoping it’s you guys.

    Mono.net has little to gain from this, they get a bit of trafic thats all.

    Ditte would put herself in a bad light, if she is behind it.

    Findize was a red hering. Leaving

    YOU Mindjumpers a small social media company, making one of the best case studies of the way new media can be used to target millions in a weekend. You are the only ones who stand to gain from this, so by the old Agatha Christie rule. You are the primary suspect.

  • Evan

    I think it’s tough to say. One the one hand, it DOES seem like a typical viral video campaign: the circumstances are almost too ridiculous to be credible. On the other hand, as I understand it, Denmark is a (relatively) small and (relatively) cosmopolitan and wired country, so it seem unlikely that someone could pull of this hoax and not get outed immediately–this girl must have friends, acquaintances, etc, even if she’s not a pro actress/model, and if it were fake I think SOMEONE would have said something by now. The question may be put: does truth turn out to be stranger than fiction?

    Also, as an ignorant non-Scandinavian, what’s “hugar”(sp)?

  • rhbjorn

    I called Poe on this a loooong time ago, so did many others. But the first 50 or so comments calling this fake was ignored in a sea of comments from people who fell for it. It was not till mainstream media picked it up that most comments called it fake.

    Hygge means having a quit good time( and as slang sex)

    Btw I stand by my above post Mindjumpers was more than in on it.

  • mojo

    To be honest, at first I did believe it and thought, surely she must have given this some thought to go on YouTube. Even if she wanted to let the guy know he’s a father, would the father withstand this kind of publicity even if he wanted to?

    Clearly it’s a ploy for something. And for all you know, it could be a source like fundamental religionists of any type organizing this (without “Karen” even being aware of it). It is playing on a rollercoaster of people’s emotions and whatever the intent is, it does not have any integrity.

  • Forrest

    That’s great it’s fake, please change the video description as to say that it is fake.

    Plus, anything under 1 million views is not Viral.

  • Forrest

    Isn’t the internet great, you can falsely advertise and most likely get away with it.

    The only thing this video did was prey on people’s feeling and insecurities. The folks at Mind Jumpers are sick and disgusting.

    So please, take the video down or change the description to say it is a fake.

  • Justos

    Jeg fik historien for et par timer siden. Det er meget interessant at følge udviklingen. Har i gjort jer overvejelser om hvordan i vil håndtere den kritik af Visit Denmark som vil komme i EB de næste dage? Jeg glæder mig til at følge fortsættelsen. Godt gået.

  • Viver

    I would like to know how you can see that it is a fake.

  • Cezam

    Kæft en gang spam du har lavet på hendes hjemmeside.
    At poste dit link hundrede gange.
    Måske mangler du lidt besøgende til din blog

  • seanryanfinnegan

    As if film doesn’t ever play on people’s emotions.

  • mindjumpers

    @forrest just to clear up things, Mindjumpers do not have anything to do with the “Danish Woman Seeking” we have been writing about it from the beginning, because we thought it were fake, and also because we share your point of view.

    @Cezam beklager, den finger peger på den forkerte, det er ikke lige vores stil.

  • marc

    I believe that the video is a hoax but I don’t understand how those pictures offer any sort of proof? The girl in the pictures doesn’t look anything like the girl in the video?

  • http://www.kristofermencak.com/2009/09/danish-mother-seeking-and-the-spoof/ Danish mother seeking – and the spoofs | Kristofer Mencák

    [...] clip (not the VisitDenmark upload), and then Mindjumpers’ spoof here below. They also wrote a bit about the campaign and the actress in [...]

  • http://botd.wordpress.com/2009/09/14/top-posts-1235/ Top Posts « WordPress.com

    [...] Danish Mother Seeking – What Do You Think? Written by Jonas Klit Nielsen LATEST POST: Danish Mother Seeking – revealed in an hour and the next mystery can [...] [...]

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