Update: Danish Mother Seeking is fake – What do you think about it?
After talking to a journalist at TV2 Nyhederne who called Findize.com (who denied any connection to the Danish “mother”), we’ve been searching for a whole new theory. The current theory is actually much closer to what we (as a social media agency) believe in; using social media for social good.
Our first fear was that a meaningless company/brand was behind the campaign, which, in our opinion, would be a shameful attempt to take advantage of peoples emotions just to get attention.
But what if there is a good cause behind the video? Is it an organisation of some sort? Maybe an organisation where the issue is children? If this is the case, an organisation like PlanDanmark could be a guess. This would give meaning to a campaign of this sort.
We still think it’s tricky when a viral campaign spreads by manipulating peoples feelings (a lot of people feel deeply sorry for the ‘mother’ – but of course you can argue that the goal sometimes justifies the means. Let’s see…
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There is no doubt in my mind that the “Danish Mother Seeking” is a viral campaign. A whole lot of people are discussing right now if it is true or not – and who is behind it.
After I was interviewed by a journalist from Sydsvenskan.se, my best guess right now is FINDIZE.COM. Why? Well, FINDIZE.COM launched their web product on the 8th of September, 2 days prior to the campaign, and 11 hours ago they opened a channel on YouTube, called Findize with the Karen26 video on it. Now from what I have picked up on Twitter, Karen26 is an old flame of someone who can confirm that she is an actress. Furthermore the Swedish journalist who called me had sent a mail to danishkaren26@gmail.com and got a standard reply saying something like “Stay tuned to Youtube.com/user/findize for more info”.
Findize.com’s slogan – ‘Get Found – Get Findized at Findize.com’. Pretty apt for a story about a mother seeking the father of her son.
A lot of conspiracy theories are now spinning around ‘Danish mother seeking’. Some of them even suspect Mindjumpers because of our response ‘The father’s story’. First of all we thought that this was a fun comment to this viral campaign. But basically we believe it’s wrong to play with peoples emotions like the original video does. A lot of people seem really concerned about Karen and they will feel cheated when they find out it’s a fake. In our opinion, social media should not take advantage of people – but be used to inspire and connect people around causes that make a difference.
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