Written by Thilde Vesterby

Remember Drew? He’s they guy who, when he was diagnosed with cancer, decided to let the whole world blame anything bad on it on Twitter using the hashtag #BlameDrewsCancer. Even Lance Armstrong blamed his shoulder injury on Drew’s cancer. We wrote about the brilliant social media campaign here and here.

Well, today on 09.09.09, Drew is having a full-on 24-hour ’blame-a-thon’ to support LIVESTRONG in the battle against cancer.

There are different ways of participating and supporting the good cause. You can buy a ticket for the live event in Philadelphia – or if you are a little too far away from Philly you can buy an electronic raffle ticket, or simply donate directly to LIVESTRONG in Drew Olanoff’s name.

Drew’s campaign has already raised $10,000 for LIVESTRONG. Meet him and hear him tell his story here.

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Tags: #BlameDrewsCancer, Blame Drew's Cancer, Blame-a-thon, blamedrewscancer.com, LIVESTRONG, Social Media Campaign, Social Responsibility, Twitter