Written by Thilde Vesterby
Apparently the tweeters and celebrities can chose which offers they want to tweed about, but am I the only one who sees this as a bit of a problem? What happened to transparency – the number one rule in communication within social media, when brands are paying people to make their recommendations of the brand look like their own? How credible is a brand that pays twitters to create pretended conversations about their brand? That’s certainly not transparency.
I read somewhere (I’ll find the source, if anyone is interested) that we trust recommendations of friends or followers in social networks more than we trust the advice of marketers, so if people chose to recommend your brand on Twitter it’s incredible advertisement – if it’s real.
How are reviews on blogs or recommendations on Twitter ever going to be objective if some of them are sponsored? And how are we as followers on Twitter ever going to figure out, which recommendations are real and who we should trust?
If I wanted to receive offers from one brand or the other I’d follow them on Twitter. And I really do think that putting your brand on Twitter is a great way of communicating with people. However, I don’t think that tweeters are ever going to find a follower credible, if he or she keeps tweeting about different offers. I know I’d remove the person from my list of followers straight away. And that’s a real shame, because I might end up missing out on valid advice from a follower that puts a recommendation out there, simple because he or she feels like sharing. – And sharing is, in my opinion, what social networks are all about.
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