Written by Jonas Klit Nielsen
One of the worlds leading digital agencies Razorfish, has just released another report on Social Influence Marketing (SIM), which, defined by Razorfish, is: “about emloying social media and social influencers to archieve the marketing and business needs of an organization“.
Some of the key figure of the report are:
• The Razorfish Social Influence Survey, which unearths the importance of social media in influencing purchase decisions.
• A feature on how social media is becoming both a paid and unpaid distribution mechanism for advertising content.
• A look at how social features are becoming integrated into online display advertising.
• A piece on how tools such as Facebook Connect are moving the social graph out onto the Web.
• An introduction to the SIM Score and what it means for marketing.
and in the time of the micoblogging phenomenon Twitter, a guide to how Twitter can be used to enhance your brand.
Only a few pages into the report, and I can certainly recommend it. Get the full report here.
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