Written by Jonas Klit Nielsen
Out of Australia Wrigley´s has just launched an ambitious social media campaign for the new product “5″. The campaign involves a 5feed homepage, Twitter, facebook, flickr, a YouTube Channel and paid HD TVC ads on YouTube.
The site involves various artist, designers and musicians and interacts with consumers by inviting them to do mashups or make their own contribution.
The social media part of the campaign is by Clemenger BBDO Sydney, while the TVCs is adapted from international work.
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