Written by Thilde Vesterby
The Swedish furniture brand Ikea is, in my opinion, one of the best examples of really cool marketing. I remember being really impressed with their guerrilla marketing-like decorations of bus stops and their invitation to a picnic in Central Park in New York.
Recently Ikea has also showed that they know how to make new media work for them and create a community around their brand. On their (Swedish) website they encourage people to upload decoration tips on video or photos and share them with other users. Viewers can then comment and maybe share new ideas about Ikea furniture and decorating.
As you can see they’ve received plenty of brilliant ideas. Watching the first video clip I for one feel very inspired to go out and get a houseboat. ☺
Ikea has also got their own fan page and plenty of blogs written by people who don’t seem to be related to the brand like ikeahacker and flatpackohio.
All in all Ikea shows a great example on how to get people to interact with and create communities around your brand. Well done, Ikea!
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