Written by Thilde Vesterby
The Copenhagen Metro, in corporation with several sponsors, recently launched their annual short film contest, the prize of which is to have the winning film shown on screens throughout Metro stations in the Copenhagen area.
Mette Carla T. Albrectsen’s film, XY Anatomy of a Boy, won the audience prize, but the Metro company refused to show the film because it is of a homo erotic nature, containing two men kissing. In an interview with the Danish newspaper Metroexpress, the spokesperson from the Metro, Kåre Møller Madsen, said, “You could say that we are prude, but we want to protect a minority that would be offended. The Metro is for everybody. We don’t show violence either.” And then hell broke loose on Facebook.
Mindjumpers has researched the story and put it in a case presentation, which you can download here.
The Metro case is a great example on how powerful social media is, and is also an example of how quickly a company can end up in a social media crisis.
Download pdf in English here.
Download pdf in Danish here.
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