Written by Jonas Klit Nielsen
I have read a lot of different views on the way that Ashton Kutcher has been racing to be the number one followed on Twitter. And when using his rising social media influence to do good things – all arguments against him fall apart in my world.
Kelloggs has just launched their facebook campaign: ”Kelloggs Cares” where they are focusing on – and raising money for the ”FEEDING AMERICA” program.
To put fireworks under the campaign they have joined forces with Ashton Kutcher and Demi Moore. Not a bad idea – thinking of the amount of fans and followers they have a direct contact with:
Ashton on Twitter (@aplusk): 2.344.057 followers
Ashton on Facebook: 2.359.067 fans
Demi on Twitter (@mrskutcher): 1.283.035
Demi on facebook: 758.150 fans
Yesterday Ashton and Demi officially joined the campaign by posting a video for the campaign directed by Demi Moore and made from contributions from people through social media. The video is about hunger and it’s really worth watching.
If you are a company looking into how you can use social media because you have heard that this is the ”new thing” then stop and look at a case like this or a case like target. Social media is extremely bucketful when doing social good!
If you want to tap into these new media; look at how you can do something good in the world, and not just act like it, and your chances of success in using social media will increase tremendously.
Similar Posts:
- Facts About Consumer Behaviour on Twitter [Study]
- Using Social Media to Give a Shit About a Good Cause
- A ‘Like’ By Fans Is No Longer Enough!
