Written by Thilde Vesterby

As much as I love creative use of social media platforms and iphone apps I think there’s a limit for what works on these platforms. And I’m sorry to say that for me Dunkin’ Donuts just reached that limit. They recently launched this Dunkin’ Run campaign:

I admit it’s a nice little video – very well done. But what’s the use? Whatever happened to ‘real’ human interaction like say someone, who is in the mood for donuts at the office, just shouts: “I’m going to Donkin’ Donuts. Anybody want anything?” And then just scribble the orders down on a piece of paper. With this application you still have to print the order (instead of maybe sending it to the nearest Donkin’ Donuts shop via email) and take it with you to pick up the order yourself.
Donkin’ Donuts does give a creative example on how to use New Media, but sometimes it just gets more complicated than in the ‘good old days’ where you simply had to talk to people  instead of sending them an invitation first.
It’ll be interesting to follow the application and find out if it’s going to be a success.
In all fairness I would like to give a big kudos to Dunkin’ Donuts for their Facebook page:

Here they managed to gather more than 800.000 fans by launching funny competitions like the one at the moment where you can create your own donut.

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Tags: Dunkin Donuts, Dunkin Run, Facebook, Facebook Page, Iphone