Written by Jonas Klit Nielsen
Target is right now showing excellent use of social media. They are using their facebook fan pages to let their fans decide which charity should get their donation. The campaign is called “Bullseye Gives”.
The American retail chain Target is already giving 5% of it’s annual income for charity, but for the next couple of weeks they are letting people on their facebook page decide where the weekly donation goes – the donation is no less than $3 million every week.
Even though it hasn’t worked completely due to the voting system on the Facebook page not working, the idea of activating your Facebook fan pages and your fans by letting them decide where to donate your money is brilliant.
3 reasons why this is great thinking!
1: One of the things Social Media is all about is GIVING. Not only letting people know that they’re giving money to charity but also letting people have an influence. Influence is definitely a big thing for the web 2.0 users.
2: The campaign will go viral. No doubt Target will get more fans on their fan pages, and they already have more than 246.000, which is quite impressive for a retail chain.
3: By building a large fan page, Target has their own little media channel, through which they can brand themselves. And how much does it cost them to use this new media channel? You’re right – not a dime.
Well done Target – and great inspiration to everybody.
For other related social media news – check out Mindjumpers Fan Page on Facebook.
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