Written by Jonas Klit Nielsen
Olivier Blanchard has made a great blog post about how Social Media experts and gurus, when confronted with the matter of ROI (Return On Investment) on social media, often turn to talking about a lot of important things, but they are not ROI!
To sum up the post – ROI is purely financial. If you can’t link your work directly to your bottom line it’s not ROI, so google analytics, fans on facebook pages, power dialogue with consumers, interaction – they can all be important, but they are not ROI.
See Olivier explain this in the video below or read more on his blog the brand builder.
All credit on this post to Oliver Blanchard.
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