I Caught A Virus – ‘Viral Loop’ Read it!

Jonas Klit Nielsen Posted by Jonas Klit Nielsen Mar 10th, 2010

There is no doubt that you can hardly keep up reading all the publications on the social web – from the economy, the trust, the marketing, the people, the hype, and the list goes on.

I have actually had ‘Viral Loop’ standing on my bookshelf for the last six months, before finding the time to read it.  And even though it’s not a new publication, I need to share my thoughts and recommendations with you on what I find a small timeless masterpiece by Adam L. Penenberg.

Short about the author:
Adam L. Penenberg is a Brooklyn-based journalism professor and assistant director of the Business and Economics Program at New York University. He has written for publications that include Fast Company, Inc., Forbes, the New York Times, Slate, Wired and the Economist. Read More »

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To Bring Love Into a Banner

Sara Hansson Posted by Sara Hansson Mar 10th, 2010

This is an easy reading post about an easy way of using social media – in this case Twitter.

When realizing how many people who tweet about Toblerone chocolate, the company have started to convert this into their advertising. Toblerone has created a banner that incorporates people’s real-time descriptions about their chocolates. This way they get an ad that are automatically updated with tweets about the product.

The banner features words commonly used to describe the experience. Users can interact by selecting different words and reading the tweets. They can retweet the messages or post about Toblerone themselves and see it pop up on the banner. Twitter not only gives you the ability to search and listen to what your customers have to say, you get the advantage of using it to find your ambassadors who can speak for you and your product. Read More »

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The Social Web

Anne Herngaard Posted by Anne Herngaard Mar 9th, 2010

I have been looking at a list of the most visited sites on the web on Alexia.com.

It makes sense that google features as no 1, as many people use it as their primary search engine and use it as an everyday online tool.

Besides search engines, there are several social networking sites placed in the top. Facebook and YouTube come in as no 2 and 3 respectively. Twitter comes in as no 12.

Since I work with social media, this doesn’t really come as a surprise to me as I am convinced of its scope and great potential. But for those many social media scepticals out there, who still believe that Facebook is just a flash in the pan, I think the numbers speak for itself. Read More »

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Digital Identity – Why It’s Important for Brands

Jonas Klit Nielsen Posted by Jonas Klit Nielsen Mar 8th, 2010

A while back I wrote the first post about digital identity ‘Digital identity – We Create Ourselves‘. It was about how everyone from  ‘normal’ to hardcore tech and internet people create themselves online. This support their identity – not only online but it even empowers their offline identity, some without even thinking about it.

Join the social media locomotion

We are all doing it! Just look at what pages you join on Facebook. Why join the Facebook pages ‘I like when people smile at me’,  ‘happy people are the shit’ or ‘running makes my world go around’. Now, all these mentioned pages are just made up, but I bet you have joined a page almost like it, and why? – Because it adds something to your online identity. Read More »

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Watch Out For Pocket Creatures

Anne Herngaard Posted by Anne Herngaard Mar 5th, 2010

It’s Friday afternoon and this calls for some celebration. Especially since our friends at Tactile Entertainment is ready with the game they developed called Pocket Creatures.

For about a year, Mindjumpers has been sharing office space together with Tactile Entertainment, who develops gaming experiences for iPhone, iPad and iPod Touch platforms.

For the same period of time, we have been closely following the process of the development of a game. At the office while working, we have been listening to the funny and strange sounds from the creatures (i.e the game creatures and not the guys).
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Social Good on Social Media

Thilde Vesterby Posted by Thilde Vesterby Mar 5th, 2010

Social networks and online communities offer great possibilities for organisations and companies to connect with new and existing users, customers, supporters, donors etc. For NGOs, charities or companies, who want to show their corporate social responsibility social media is a very attractive tool.

Social media has a global scope and each person you connect with has the power to pass your message on and to become an ambassador for your cause.

Compared to other media running campaigns on social media is cheap. All you need is time and consistency along with a few good ideas and a good knowledge about how people interact on social media.  Read More »

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Posted in Branding, Good Cause, Social Good, Social Responsibility, Social media, Social network | No Comments »

Ford Leaves Advertising in Hands of Fans

Sara Hansson Posted by Sara Hansson Mar 4th, 2010

To promote the new 2011 Fiesta car, Ford has launched the Fiesta Movement campaign. People in the US have applied to become one of the so called agents of the 20 teams that compete against each other by using their own creativity to show their experience of the car. The rest of the social media audience get to be the judge and decide who’s the most talented. The teams are located across the country and they are collaborating with creative talents at their local area to complete missions and host events. The winners get, not very surprising, their own Ford Fiesta. Read More »

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Using Facebook Applications

Anne Herngaard Posted by Anne Herngaard Mar 4th, 2010

If you’re on Facebook, you have probably noticed the new design. Part of the new design includes that you can see an overview of applications. This small blog post is just a reminder of some of Facebook’s functionalities and how protect your privacy.

Many of you probably get invitations for applications from your friends and use a certain number of applications too – for instance to show cities you’ve visited, food you like, or causes you support. There are literally applications for everything.

Part of the new Facebook design lets you see an overview of recently used applications as well as your friend’s applications. And that is maybe something you don’t really think of when you accept an application. The positive side of it is the fact that you can see what your friends are doing and discover new applications along the way.
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Visit Knolø – super brug af facebook

Jonas Klit Nielsen Posted by Jonas Klit Nielsen Mar 1st, 2010

Normally this blog is in English, but we’ve decided to write in our native language; Danish, when it doesn’t make sense to do it in English. This post is about a new Danish campaign called Knoll from a supermarket chain. The campaign has a series of TV adverts along with a Facebook page and shows a great way to use Facebook. If you can’t live without knowing more, send us a mail, and we will send you a translation.

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How To Interact With Your Fans On Facebook

Sara Hansson Posted by Sara Hansson Mar 1st, 2010

The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and followers who already are loyal customers. They join and then they disappear without visiting the page more than once. Here are some advice on what you can do to interact with your fans to maintain and expand your online community along with examples of companies who’ve succeeded. Read More »

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