The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites:



Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline.
Sarah Mitchell
Head of Content Stategy at Lush Digital Media


We will see a shift from discoverability-oriented content development and distribution (SEO driven), to context-aware content. It’s a shift from utility to utility-in-the-moment. Think about how you can create and distribute content triggered by weather, location, or news events. The bar will be raised on hyper-relevance.
Julie Fleischer
Director, Data + Content + Media at Kraft Foods


With a close eye on Amazon Local, more brands will test hyper-local content in 2015. Peer-to-peer marketing has a natural home in local communities. It will be a refreshing step away from content fatigue; but hyper local will also be susceptible to over-saturation with white noise.
Patrick Hayslett
Marketing Communications at LinguaLinx


Remarkable content and storytelling isn’t enough. Marketing technology specifically marketing automation and analytics performs, will play an increasingly important role in the planning, creation, and distribution of content. The technology enables marketers to be more sophisticated in targeting the right content, to the right audiences, at the right times. High-performing content marketers must become hybrids – part marketer, part technologist.
Paul Roetzer
CEO at PR 20/20


For my “safe, soft prediction,” I predict 2015 as the year of content-as-process. Brands will stop looking at content marketing as “campaigns” and instead will look to create smart processes. For the one you can call me out on: I predict that Google will acquire Twitter, and SalesForce.com will acquire a content management company.
Robert Rose
Chief Strategy Officer at Content Marketing Institute


We look forward to seeing what successful content marketing for Social Media will look like in 2015. What will change and what will stay the same? For now, we feel safe to say, that content marketing will increasingly depend on localization and high quality visuals. Check out the rest of the 60 content predictions and see if you agree.




Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

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Profil_Billede-150x150This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. You can connect with Christine on Twitter @christine_kbh.
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sandieThe following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field. 
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“You don’t have Facebook in China?”Weibo-logo

“No. And also no Youtube, twitter, Instagram…”


I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. This blog post is not written to criticize the Great Firewalls or censorship in China, but to give you an overview of the most popular social network in China called Weibo.

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With the growing number of social platforms, businesses have numerous ways to communicate with their customers.
 Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed.

It seems like Snapchat has gotten a lot of attention in the tech world lately. Around 200,000 private Snapchat images were hacked which, of course, raises the question of user security. Furthermore the social network’s Chief Executive, Evan Spiegel, announced last week that the service will no longer be ad-free. Nevertheless, Snapchat, with a core audience of 13-25 year old kids, makes it easy to reach the youth who may or may not use Snapchat as an escape from the maturity that has invaded Facebook.

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