More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. However, keeping all your creative ideas aligned with your brand’s overall goal is quite another undertaking. We have listed 5 of our top tools that can help you organize, plan and manage your content production to the last detail: Read more
Posted by Claire Marie Spackman Apr 11th, 2014
The following post is part of the Mindjumpers Network series. Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.
.Having a local community manager as an ally can prove to be not only a strategically smart move, it will also give you instant access to cultural and behavioral aspects that only a true native inhabitant would be able to portray. We’ve caught up with some of our own community managers – this time in Brazil where the use of social media is enjoying massive growth. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano.
Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. Why are they so popular? Tumblr is a platform based on visual context rather than text, which makes the content easier to comprehend for a larger group of people. The content is also designed to be highly sharable and the platform has an easy and intuitive feel to it. The fact that there is a huge amount of entirely free templates to use is definitely also a plus.
The following post is part of the Mindjumpers Network series that examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way.
An island in the Pacific Ocean, a culture with a heritage that dates back thousands of years and one of the world’s largest economies. Japan’s social media landscape is equally as diverse as the country’s description. We’ve taken a look at some of the leading social platforms and emerging new trends in the land of the rising sun.
These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Everyone likes a little dash of awesomeness in his or her life now and then, if not as a participator then at least to look at from a secure distance in awe. The UK Pepsi Max ad featuring daredevil stuntman Damien Walters popped up on several media websites as “video of the day” this week while time will tell if the action packed Jägermeister ad will follow in the viral footsteps already laid. But apart from the stunt-which ingredient made this video spread in lightening speed across social media channels? Read more
Posted by Claire Marie Spackman Feb 21st, 2014
Most of us know that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to real life conversations, social media marketers of today must be equally eager and prepared to listen, as they are to lead the conversation. In the following we will shed light on the benefits you can reap from social listening. Read more
Visual content is without a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Here is the lowdown on Pinterest accompanied by a few of our best tips on how to strategically incorporate the platform with your branding efforts. Read more
Instagram has been part of our lives for four years and most of us use it either privately or for business purposes. We fell across some pretty interesting facts on Expanded Ramblings and Inside Facebook about how instagram users behave and which content performs well. Our guess is that some of the results may surprise you, so we’ve decided to turn all of them into this awesome infographic with some useful (and some useless) facts about Instagram! Read more
The following infographic sums up 2013 in social media events, month by month. Events and videos created massive word of mouth. The Harlem Shake went viral, things went pretty fast on Twitter when Miley Cyrus was twerking at the VMA and ‘selfie’ even made to the Oxford Dictionary’s Word of the Year.
As we look back, the year has been large for visual sharing and social platforms are getting more focused on monetizing on their products as more and more people are using social media as a natural component of their lives. The point in this infographic, which is one we can relate to, is written in the headline: “What was once a considered a trend has become a way of life and now the way we do business”. Read more
2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer.
- Real time is king
Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. The challenge is that more and more brands are doing it, which makes it increasingly more difficult to be heard among in the case of huge events like #royalbaby and #redbullstratos. And there is no point in making real time content if the angle isn’t spot on and relevant for the brand. Nevertheless, we believe that real time content will become an even bigger part of the content we’ll see and it will be something that consumers expect even more.