Mindjumpers

The Social Web

Posted by Anne Herngaard Mar 9th, 2010

I have been looking at a list of the most visited sites on the web on Alexia.com.

It makes sense that google features as no 1, as many people use it as their primary search engine and use it as an everyday online tool.

Besides search engines, there are several social networking sites placed in the top. Facebook and YouTube come in as no 2 and 3 respectively. Twitter comes in as no 12.

Since I work with social media, this doesn’t really come as a surprise to me as I am convinced of its scope and great potential. But for those many social media scepticals out there, who still believe that Facebook is just a flash in the pan, I think the numbers speak for itself. Read More »

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Tags: Branding, Facebook, Google, most visited sites, Social media, social web, top sites, Twitter, web 2.0, web collaboration, Yahoo

Posted in 2.0 Collaboration, Social media | No Comments »

Digital Identity – Why It’s Important for Brands

Posted by Jonas Klit Nielsen Mar 8th, 2010

A while back I wrote the first post about digital identity ‘Digital identity – We Create Ourselves‘. It was about how everyone from ‘normal’ to hardcore tech and internet people create themselves online. This support their identity – not only online but it even empowers their offline identity, some without even thinking about it.

Join the social media locomotion

We are all doing it! Just look at what pages you join on Facebook. Why join the Facebook pages ‘I like when people smile at me’, ‘happy people are the shit’ or ‘running makes my world go around’. Now, all these mentioned pages are just made up, but I bet you have joined a page almost like it, and why? – Because it adds something to your online identity. Read More »

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Tags: Branding, creation of identity, Digital identity, Facebook, Jonas Klit Nielsen, Nike Plus, Nike running, Nike widget, online identity

Posted in Branding, Social media, Social media marketing, Social network | No Comments »

Social Good on Social Media

Posted by Thilde Vesterby Mar 5th, 2010

Social networks and online communities offer great possibilities for organisations and companies to connect with new and existing users, customers, supporters, donors etc. For NGOs, charities or companies, who want to show their corporate social responsibility social media is a very attractive tool.

Social media has a global scope and each person you connect with has the power to pass your message on and to become an ambassador for your cause.

Compared to other media running campaigns on social media is cheap. All you need is time and consistency along with a few good ideas and a good knowledge about how people interact on social media. Read More »

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Tags: Charity: water, Dove Self Esteem Fund, Good Cause, Invisible Children, LIVESTRONG, NGO, Slideshare, Social Good

Posted in Branding, Good Cause, Social Good, Social Responsibility, Social media, Social network | No Comments »

Ford Leaves Advertising in Hands of Fans

Posted by Sara Hansson Mar 4th, 2010

To promote the new 2011 Fiesta car, Ford has launched the Fiesta Movement campaign. People in the US have applied to become one of the so called agents of the 20 teams that compete against each other by using their own creativity to show their experience of the car. The rest of the social media audience get to be the judge and decide who’s the most talented. The teams are located across the country and they are collaborating with creative talents at their local area to complete missions and host events. The winners get, not very surprising, their own Ford Fiesta. Read More »

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Tags: Collaboration, Competition, Ford Fiesta Movement, Marketing, Social media, Social Media Campaign

Posted in 2.0 Collaboration, Branding, Cases, Innovation, Social media, Social media marketing, Social network | No Comments »

How To Interact With Your Fans On Facebook

Posted by Sara Hansson Mar 1st, 2010

The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and followers who already are loyal customers. They join and then they disappear without visiting the page more than once. Here are some advice on what you can do to interact with your fans to maintain and expand your online community along with examples of companies who’ve succeeded. Read More »