Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research. This shift in mindset also shows a warming towards potential industry topics on the program that can be far more relevant to practice. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community.
In the following, I will present three new research initiatives from the conference that in my opinion ought to be credited for their contribution to the field social business intelligence. They offered exceptional concrete value to practitioners of social business intelligence: Read more