Posted by Anne Herngaard Jul 29th, 2010
Ever since Steve Chen, Chad Hurley and Jawed Karim created Youtube in 2005, it has been growing into the most powerful online video sharing site, enabling millions of people to share their stories with the world. The founders, who all met while working at Paypal, created Youtube because they wanted to share videos from a dinner party with friends and their email programs couldn’t handle the large size video files.
As with other successful tech stories, like Facebook, Google and Microsoft, the creation of the site came to life from a basic need as consumer and from when the site was launched, it was quickly turned into a big hit by simple word-of-mouth.
Read More »
Tags: Chad Hurley, evolution, Infographic, Jawed Karim, Steve Chen, Youtube
Posted in Social Network, Tech Development | No Comments »
Posted by Tehneyat Waseem Jul 28th, 2010
I came across a brilliant article by Mashable about 11 Ways to Speed Up WordPress.
It’s brilliant, because as a company working on your online profile, it is absolutely crucial that you set up the best platform for your blog as possible and take into consideration the following measurements when you set up or adjust your blog, so it suits the current and future traffic on your blog.
This article goes into details about:
• Using WordPresss object cache, where you can set WordPress to begin caching database queries rather than initiating new server requests on each load Read More »
Tags: Blogging, blogging platform, Mashable, wordpress
Posted in Tech Development, Tips | No Comments »
Posted by Jonas Klit Nielsen Jul 27th, 2010
Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar
Look at me! Now back to the blog!
Doing a spoof of a popular commercial, film or simple a private YouTube hit, happens all the time, a few is good and a lot really bad.
One of the most popular and talked about campaigns right now is the campaign from Old Spice. I have given up counting how many spoofs that’s been made about that campaign, a few actually is really funny – a lot home made, and some brings you the same fun feeling as the original.
But one stands out – its called “New Spice – study like a Scholar, Scholar”. Read More »
Tags: New spice, New Spice - Study like a scholar, Old Spice, Spoof, The Harold B. Lee Library
Posted in Best Practise Cases, Marketing & Communication, Social Media | No Comments »
Posted by admin Jul 27th, 2010
Guest blog by Maria Hilden, Business Development Manager with a background in communications and public relations. She blogs at mariahilden.blogspot.com.
Why do people of highly diverse backgrounds connect online? The notion of ‘tribe’ is the predominant way to convey what social connectivity online is all about. It cannot stand alone, however. Indeed, a preoccupation with online tribes obscures a range of opportunities for companies and organizations to connect with and engage individual stakeholders and threatens to leave obvious business opportunities unexploited.
Tribes
The notion of ‘tribe’ elucidates how people gather online around shared interests and preferences. The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). Also, it suggests well-defined demarcations between tribes (either you’re in, or, you’re out). Read More »
Tags: customer needs, Digital identity, Fluidity, Maria Hilden, online business platform, online identity, online tribe, Stakeholders, Tribes
Posted in Marketing & Communication | No Comments »
Posted by Sara Hansson Jul 26th, 2010
Social media has been used as a channel for finding the audience and giving them something to talk about. In this case it was all about creating a buzz around a name – the name of the brand to be exact. Can a brand become word of mouth within days?
The Indonesian headache reliever brand Dumin was introduced at the market year 2005. For a while ago it had a brand awareness of 0 % despite 2 years of heavy TV campaigning. The challenge: to get Dumin famous. The plan was to create something that people would like to talk about, to create conversation, and make people co-create. Read More »
Tags: brand awareness, Buzz, Social Media Campaign, Viral Campaign, word-of-mouth, Youtube
Posted in Social Media | No Comments »
Posted by Steffen Skovhede Jul 23rd, 2010
While the engagement in social media within the Danish hospitality industry still remain easy to miss, the Peruvian-based blog WorldClass Hotel Marketing News provides a blogpost on best practices on how to connect with hotel guests via social media – a blogpost that is worth mentioning and reading, not only for its insights but also for its best-practice on a hotel that happened to generate great results from engaging in social media.
It is no surprise that the competitive power of a hotel lies within its service. It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. Read More »
Tags: Best Practice, Hospitality industry, hotel marketing, social media engagement
Posted in Social Media, Tips | No Comments »
Posted by Jonas Klit Nielsen Jul 22nd, 2010
On Friday, I am going to visit the SF New Tech – the Big Endless Summer Social event in Los Altos Hills, located in the San Francisco.
About SF New Tech
SF New Tech is the largest and longest running monthly technology event in San Francisco. Since forming in March 2006 more than 5,000 people have signed up to attend monthly standing room only events.
More than 2000 companies have attended over the years, and more than 200 of them have been to the SF New Tech stage to demo their latest and greatest. Read More »
Tags: Foursquare, geolocation, LBS, location-based services, Oliver Woo, OliveWoo, SF New Tech
Posted in Social Network, Tech Development | No Comments »
Posted by Anne Herngaard Jul 21st, 2010
Yesterday, the location-based network Foursquare hit the 100 million checkin threshold.
The news of the great milestone was tweeted by Foursquare’s head of business development, Tristan Walker.
The NYC-based startup is only about 1 1/2 year old and has been experiencing immense growth, especially since it was announced as the new dominating technology earlier this year on SXSW conference. Read More »
Tags: App, Foursquare, geolocation, location based service, Mobile, mobile app, Social Network
Posted in Social Network, Tech Development | No Comments »
Posted by Anne Herngaard Jul 20th, 2010
It’s time for a recap. Every day we post blog posts about social media, so I have collected 5 of our most popular blog posts within the last quarter. It tells me that our readers like to know about cases and to get the knowledge and tips on how to practice social media.
Well, the posts speak for themselves so here they are: Read More »
Tags: Best Practise, blog posts, co-creation, infographics, Linkedin, Mindjumpers blog, Social Media, social media marketing
Posted in Marketing & Communication, Social Media | No Comments »
Posted by Anne Herngaard Jul 19th, 2010
There has been much debate about Facebook’s privacy settings during the last year or so – a debate that will probably continue on no matter what.
During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users.
I have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently. Read More »
Tags: Facebook, Facebook evolution, Matt McKeon, Privacy, privacy settings
Posted in Facebook | No Comments »
