Posted by Sara Hansson Jan 31st, 2012
Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build.
This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people.
The value of trust and personal relevance
With technology today, we can get answers we’re looking for right away, everywhere, at any time. When it comes to subjective questions such as “Which film should I see?” or “Which restaurant should I go to?” we turn to our community of trusted friends for recommendations. Based on our community’s feedback and input, we make emotional decisions. Social design is to create personal value by enabling interactions between people in a community.
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Tags: brand identity, community, Community Management, conversation, Engagement, Facebook applications, identity, interaction, Marketing, social apps, Social Design
Posted in Facebook, Marketing & Communication, Social Media, Tips | View Comments
Posted by Jonas Klit Nielsen Jan 30th, 2012
(R)evolution, is a series that connects you to the people, trends, and ideas defining the future of business, culture, and media. It features head honchos, who share their experiences and stories related to social media in their interview with Brian Solis. Currently the series is in its second season.
A recent episode of Revolution, which I found especially interesting, is with Bianca Buckridee, AVP of Social Media Engagement at SunTrust. Read More »
Tags: internal social media teams, social media engagement, Social media for banks, SunTrust
Posted in Best Practise Cases | View Comments
Posted by Charu Dwivedi Jan 27th, 2012
While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used.
The airline wanted to raise awareness among customers in Sweden about the fact that they flew to countries all over Asia and not just to China itself and still emerge as winners in Swedish markets. Read More »
Tags: Air China, Facebook App, Facebook check-ins, Stockholm
Posted in Best Practise Cases | View Comments
Posted by admin Jan 25th, 2012
Guest blog post written by Neeral Bhatt, who works as an SEO specialist for Orchidbox London. She is especially interested in online communities and social media. You can find her on Linkedin.
As mentioned in last week’s post on Mindjumpers Blog, Search Plus Your World is currently the biggest talking point in the online marketing community. In this post, I will talk about how you can maintain your site’s traffic by understanding the ways in which social media will influence your business’s rank in Google’s search engine.
The change is fundamental to users’ experiences online. When Google users search the web in the future, they will automatically be given information posted by those in their Google Circles as their top results, that is if you are logged into your Google+ account at that moment. Read More »
Tags: Google, Google+'s official brand pages, Search plus your world
Posted in Google+, Guest Post | View Comments
Posted by Jonas Klit Nielsen Jan 23rd, 2012
In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Further, companies can make use of this information for making their strategies, when operating in different parts of world.
The report is based on Consumer Technographics data in 18 countries across North America, Europe, South America, and Asia in order to examine social media behaviors around the world.
Having read through the report I thought it would be interesting to draw out different statistics to trace social media behavior of people around the globe and present some data to make companies understand the differences in social media adoption and behavior across different regions. Read More »
Tags: Forrester, global social media, Report, Social Media adoption, social media behaviors around the world
Posted in Research/Study | View Comments
Posted by Charu Dwivedi Jan 20th, 2012
Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there!
On our blog, we have already written about an infographic that talks about content sharing trends for the last 5 years and a study on content sharing pattern, but this infographic relates content sharing to brands as well gives some insights on who doesn’t share content on social media. Read More »
Tags: content sharing, content sharing pattern, Facebook, Google, Social Media, social media and brands, Twitter
Posted in Infographic, Social Media | View Comments
Posted by Anne Herngaard Jan 19th, 2012
At a press event yesterday, Facebook announced that they will go ahead with the extension of the Open Graph. This entails that 60 social apps are going live on Facebook, including Foursquare, Airbnb, eBay, Runkeeper and TripAdvisor among others.
The apps are part of Facebook’s Open Graph revamp already unveiled at F8 September last year. Actions and gestures were expected to be the next tool in the Facebook arsenal after the social plugins.
This means that activities from these different apps can be included in user’s Timeline and show up on their friends’ Ticker and News Feed. The social apps are similar to the Like-button, only now you can do other activities apart from only “liking” things. Read More »
Tags: add social apps, Apps, Facebook launch, Open Graph, open graph explained, social apps, Spotify, ticker, timeline
Posted in Facebook | View Comments
Posted by Jonas Klit Nielsen Jan 18th, 2012
SOPA and PIPA are making headlines worldwide. A lot of websites are closed or gone dark as a protest against SOPA bill introduced in Senate. The New York Times even calls it the great “Firewall of US”.
But the question is how does it affect us?
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Tags: foreign websites, SOPA, Stop online piracy act
Posted in News, Social Media | View Comments
2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm 
How Can Brands Manage Facebook Comment Overload
These comments can obviously be both positive and negative and can suddenly spring up in quantities if your update has a viral potential. A lot of brands on Facebook, like Coca-Cola or Disney, have a very large user base of loyal fans and in recent past they have received up to 2000 comments per post. Often in these situations, a community manager will find herself in a fix, unable to answer and respond to all of them. In such situations, we often tend to neglect the fact that every fan who has commented on the page has done so with an aim of making conversation with the brand and we resort to mass action tactics. Most importantly it is crucial not to hit the panic button and do the easy thing of deleting all the negative comments or even the entire thread. Read More »
Tags: Comment guidlines, community guidelines, community management tools, community manager, Moderation on Facebook page
Posted in Community Management, Facebook, Tips | View Comments