In a recent post, I wrote that two of the most essential aspects of social media for me, are closely related: human beings or people on the one hand and identity on the other. They might even be the same. The post was about the human aspect, this one is about identity!

The homepage at mindjumpers.com, shows a huge monkey with a board in his hands. On the board, something is written.

Why a monkey? Well, It’s not that important for this post that it depicts where we think social media are on ‘their’ evolution scale right now. What’s important for this post, is the writing on the board. It says: “Life is not about finding yourself. Life is about creating Yourself”.

Words of the wise, actually don’t know who came up with it, we stumbled upon it somewhere. 

The essence in the sentence is very important for companies, using social media to understand and acknowledge. 

We use social media to create ourselves, and probably for some along the road, also find ourselves.
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I probably spend about 10 hours everyday, talking, working or thinking of the impact that social media have on us, what social media means, how we use it as individuals or as companies.

I often get asked what the most important thing to remember about social media is – if you as a company want to work and create value by using these new tools. It comes down to two things, and they are very closely related.

Now is probably the time to be honest with you – I am NOT an oracle, a guru or a so called Ninja, though I would love to be a Ninja, all dressed in black, fast, silent and incredible with my hands. I am just a guy spending a whole lot of time working, talking, writing and thinking about among other things social media. And with that said, I am probably not the only one with my view of the following. Enough said, back to the essence of this post ;)

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Yesterday Nick O’Neil, the founder of in my opinion the top three blog when it comes to knowledge about Facebook, wrote “Facebook Groups Vs Pages: The Definitive Guide”.

There is no doubt that a lot of people can’t figure out what to use, especially since Facebook alters the features once in a while.

This is a sum up and my own conclusion of Nick’s insightful blog post.


Groups

First let’s look at those features in which groups have an advantage over pages. There are three administrative features of groups that don’t work on pages:
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Monday the 1st of February, eMusic launched the Facebook Connect feature, making it easier to join and share music information with the 175 million daily users on Facebook. If you haven’t heard about eMusic, I guess quoting The Rolling Stone Magazine should give you a hint – “Music fans are migrating to eMusic, the iTunes music store’s cheaper, cooler cousin”.

No doubt that eMusic have seen the light, in the more and more powerful Facebook platform, right now ranking the fourth-most trafficked website in the US.

Facebook Connect is for eMusic not only a tool to make it easier to join, it also makes the user able to publish their eMusic activities back on Facebook. This way people share more favourite music with their friends than ever before.
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It’s so simple and yet so brilliant, it’s on several levels a great inspirational case for other companies. Budweiser shows how to create involvement – they let their fans decide the next Super Bowl Ad.

1: Use your Facebook page to more than just spam messages. Design a special tab or two and the Facebook page can almost become a microsite on a viral platform – and trust me, the programming language to make this is not that hard that you have to spend a lot of money on making something that works and that’s special.

As you can see on the screen shot, or even better on the Budweiser Facebook page, they have designed a tab, ‘Game Day Pick’, with three short videos of the potential Super Bowl commercial that might be aired. Combined with a little voting feature, they have made their Facebook page, much more appealing than a regular one. The fact that Budweiser have chosen to put a “what do you think” feature just adds sugar on top.
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Lego has launched a new site called Lego Click where they manage to make excellent use of social media to strengthen their brand and build a community. Lego is already a strong brand that from an early point has been good at connecting to their customers and make them co-create. In developing their products they have made use of customer’s input and made kids who are Lego geniuses to brand ambassadors.
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Our guest blogger is an experienced interactive marketing journalist and blogger. He has a blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum:

Many social media marketing experts claim you can’t measure the ROI of social media marketing.
That’s complete nonsense and a proof that some so-called social media experts don’t know what ROI is (please, don’t ever call me an expert).

These days, “social media marketing experts” like to use the acronym ROI for Return On Influence or Return On Interaction.

Although these are useful metrics, marketing is always about the bottom-line. And that goes for social media marketing too.
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Success of business lies in flow of information and knowledge through learning

The world is changing around us. Faster than ever before. On one side, Internet and mobile communications are connecting the world as a whole. As a result, most people can easily get knowledge for 0,00 Dkk, where it used to take a lot of efforts to get this. On the other side, businesses are encountering the effects of our current demographic situation. China and India both have many people who will soon retire, but they also have many young people who can take over vacant jobs. Europe and North America also have many people who will soon retire, but they do not have a new workforce to fill in the empty spaces.
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It´s Friday!!

In the small recent survey we did, in which we asked about 200 marketing and communication professionals about their own social media habits, it showed that the most used social media for this group is – no surprise – YouTube. More than 88 % uses YouTube every week, and more than 40% of them use it for pure fun and entertainment.

So again it’s Friday – it’s time for fun and entertainment on YouTube.

Crawling The Viral Video Chart is this fantastic piece of work.

100 of the cheesiest movie quotes, put together in a 10 minute short video.
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We are happy to feature this interesting guest blog. The author is an experienced interactive marketing journalist and blogger. He has a blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum.

With a presence in 206 countries, drafting a social media policy must be a challenge for a company like Coca-Cola.
By the way, Coca-Cola does not call it ‘a policy’ but ‘social media principles’ and recently replaced older guidelines by new ones that fit on 3 pages.

There are principles about what the company as a whole is committed to do in the social media space (transparency, disclosure etc.), principles for official spokes persons who have to go through a social media certification program and principles for employees who are not official spokes people.

It’s interesting to see that Coca-Cola motivates employees to join the conversation: “We do encourage you to participate in the online social media space, but urge you to do so properly, exercising sound judgment and common sense”.
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