We have in earlier posts written about The Bees Awards; the first international social media award show. We’re in a collaborative partnership with Bees Awards and are following the competition closely. It’s taking place in San Francisco on November 9 where the winners of 16 different categories will be announced. All marketing and communication professionals have been welcome to submit their work. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries.
The finalists are now to be shown on The Bees Awards website in the following categories:
- Best 140 Characters (SMS, Tweet)
- Best Use of a Micro-Blogging Platform
- Best Use of a Social Media Platform
- Best Use of mobile
- Best Relationship With Bloggers
- Best Conversation with Customers
- Best Use of Alternative Tool(s)
- Best Use of Media Press Room
- Best Writing
- Best Art Direction
- Best Social CRM
- Best Student Work
- Best Innovation
- Best Campaign
- Agency of the Year
- Client of the Year
Great brands among the nominees
Among the finalist we find social media work done for large brands like IKEA, Coca Cola and Toyota. We’re not surprised to find The Old Spice Youtube campaign as nominated in two of the categories; Best Writing and Best Campaign. It’s also cool to see that some of the campaigns we have been written about on this blog now are among the finalists, as The Toyota Sienna Hip Hop Family campaign that showed great use of Youtube.
Toyota takes most nominees
Toyota seems to be something of a hot social media client with 8 nominees in 7 categories. This shows how social media has become a high priority for marketing and branding solutions for some of the world’s greatest brands. Toyota’s Sponsafier campaign has got 4 nominees because of it’s social media success; the campaign engaged thousands of people. It allowed the audience to design their own Toyota car and encourage them to share it to their social networks to get a chance to win nice prices. It’s co-creation and community engagement as it’s best.
As I know that our blog has a lot of readers from Scandinavia, I’m proud to say that some of they great social media work is done here; as the Facebook Showroom campaign for IKEA that we also did a best practice of when it was nominated for the 2010 Golden Egg Award.
Stay tuned to our blog to get updated on The Bees Awards.