Blog post written by Donna Carlsson, who is a former student at AcadeMedia Masters and now works as the responsible education manager for Creative Marketing. She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media.
Due to the financial crises back in 2008, many companies have been forced to cut back on expenses, budgets and more specific the marketing budgets. Not the best thing to do in a recession according to me personally, but most understandable according to the auditor probably. Almost every company has done so. An effect of that has been an increase of social media demand. It is free, it doesn’t cost anything but that isn’t true – it is just the currency that is different – time. And thoughts take time.
It is not an easy task to choose a social media agency, there a lot of them out there and the market is relatively new and it is easy to become blindsided by great offers, fantastic numbers and impressive figures. My advice is to do as you would do with everything else when it comes to purchasing; shop around!
Here is a small list to think about:
• The agencies own social media presence. Do they follow their own advice? How do they brand themselves?
• Talk is cheap, action is everything. What kind of clients does the agency have right now? What can they show for themselves? Besides statistics and figures?
• Look at the agency as a partner – not a provider. You are going to work together with them for the best result.
• Recognize that this will take time from your own work. A lot in the beginning. The more you give the more you get out of it.
Remember, it is not in the what, but in the how that will make all the difference!