More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. However, keeping all your creative ideas aligned with your brand’s overall goal is quite another undertaking. We have listed 5 of our top tools that can help you organize, plan and manage your content production to the last detail:
1. Define conversational touch points
Before you get all wrapped up in brainstorming mode, it is a good idea to start with the basics. Make sure to go over some of the conversational touch points that are relevant for your brand to talk about and more importantly, which topics are target group relevant and will encourage your audience to interact.
2. Create an editorial calendar
Once you’ve got your conversational touch points down, its time to get tactic! Consider your editorial calendar as your personal managing assistant. You really want to make sure you bond with this specific tool, as it will act as an invaluable guideline telling you when to post your content and on which channels. Now we never mentioned that this would be a hop, skip and a jump, but once this work is complete, you are already a long way.
3. Build a content bank
Okay let’s admit it, no one has access to unlimited amount of creativity every single minute. Not even content creators. Keeping a content bank of stories and potential topics as well as a style bank of design templates will prove to be a big help on those days were your inspirational muse is M.I.A.
4. Contextualize your content
In order to create engaging content, you need to show your target audience that you have been paying attention in class by offering them something of true value within the context of their lives. As a way to secure that content are relevant to both your users and your brand, ask yourself whether there are more ways in which the context of your brand can add to the context of your target group’s life. Contextualizing your content can be a tough balance, but in the end, it will improve your user’s experience of your brand.
5. Measure to readjust
Measuring the performance of your content is one of the most important steps in assuring that content is meeting your overall business goals. Keep an eye on Likes, Shares, Views etc. to evaluate whether you need to adjust. Keep testing what types of content performs the best and in which days and times you get a better engagement and this way build your knowledge on how to post for your own advantage.